Alphabet’s Google said on Thursday it was tackling unlawful discrimination by barring housing, employment and credit ads from being targeted to its users based on their postal code, gender, age, parental status, or marital status.
The new policy, which will take effect by the end of the year in the United States and Canada, comes more than a year after the US Department of Housing and Urban Development (HUD) charged Facebook for selling discriminatory housing ads and said it was looking into similar concerns about Google and Twitter.
Google and Facebook together account for just over half of internet ad sales globally, making their policy actions influential in the industry.
US protests following the death of George Floyd, an African American man who died in police custody in Minneapolis, have placed a spotlight on racial inequities, including the challenges black people face in finding jobs and housing. But