Vodafone Idea has revealed its new integrated brand identity – Vi (read as ‘We’), using just the initials of both Vodafone and Idea. It is now shorter, simpler, and references both brands. The development was shared during a virtual conference that was livestreamed, revealing the new brand that has been designed for the digital era. After two years of the Vodafone and Idea merger that took place on August 31, 2018, and the new Vi brand emphasises the final stage of the integration. The new branding has been updated on the website and app, and will make its way to all products including SIM cards, bills, billboards, and more.
Ravinder Takkar, MD and CEO at Vodafone Idea Limited, said, “Vodafone Idea came together as a merged entity two years ago. We have since then focusses on integrating two large networks, our people, and processes. And today I am delighted