Tata Sky has continued to maintain its leadership in the market for four quarters in a row, the DTH operator announced. Citing the data provided by the Telecom Regulatory Authority of India (TRAI), Tata Sky reported that it captured a market share of 32.09 percent in the quarter ending on June 30. The operator has also partnered with over-the-top (OTT) platform SonyLIV to offer on-demand shows, movies, and sports content to Tata Sky Binge customers. Tata Sky Binge already offers content from nine OTT platforms, including Disney+ Hotstar, Eros Now, Hungama Play, and Zee5, among others.
The data provided in the latest Indian Telecom Services Performance Indicators report by TRAI, shared by Tata Sky in a press release, shows that the operator’s market share grew by nearly 0.5 percent in the April-June quarter 2020 from the 31.61 percent reported in the July-September quarter last year.
Tata Sky reported that