Canadian e-commerce company Shopify said on Tuesday it would expand its payment option, “Shop Pay,” to all users choosing to sell on Facebook and Instagram. The move marks the first time the feature will be available outside Shopify’s platform and will help the company tap into the rise of shopping through social media platforms during the COVID-19 pandemic.
The option would become available to Shopify merchants selling products in the US through Instagram on Tuesday and will be rolled out on Facebook within the coming weeks, the company said in a blog post. Social media shoppers will be able to use Shop Pay alongside other payment options on the social media company’s payments system Facebook Pay.
The company says consumers on Instagram and Facebook will see Shop Pay as a payment option in Facebook Pay with this integration, It says that Shop Pay pre-populates user details and speeds