The latest data shows a marked increase in mobile app and game usage during the ongoing coronavirus crisis.
London-based Gismart, developer and publisher of entertainment apps and games, shared data that outlined the increase in mobile app and game usage while people are staying inside and self-isolating because of the coronavirus pandemic.
“We are seeing a uniform increase in the number of active users across Gismart games and entertainment apps, and a blurring in weekly seasonality amongst countries that have introduced self-isolation,” said Ivan Ruppo, CMO of Gismart.
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Gismart’s study revealed that:
- Active users of apps and games has increased by 200%
- the average length of gaming sessions has increased by 20%
Week blends into the weekend
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