International really wi-fi (TWS) earbuds market will develop 33 p.c year-on-year in 2021 and attain 310 million models, based on market analysis agency Counterpoint. The agency mentioned that the proportion of gross sales of the low- to mid-end fashions has elevated quicker than anticipated as a result of financial downturn and associated uncertainties. That progress has additionally influenced the market efficiency of high-end manufacturers. Nonetheless, firms together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this 12 months. The development of working and learning from residence owing to the COVID-19 pandemic can also be prone to play a significant function within the phase’s progress in 2021.
Counterpoint in its International Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial progress within the international TWS earbuds market in 2021. Apple will preserve its management by promoting round 84 million models of its AirPods, although it can lose its share by 4 p.c from 2020, based on the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 p.c market share, respectively.
The market of TWS earbuds will make aggressive strikes within the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report mentioned.
“Most anticipated is a brand new launch from Apple, its first in two years. We anticipate it to be one of many greatest drivers of TWS market progress from This autumn 2021 to the subsequent 12 months,” mentioned Liz Lee, a senior analysis analyst at Counterpoint.
Though Apple is anticipated to proceed its management, the analysis agency predicts that there can be excessive progress of the low- to mid-end phase, which can proceed by the 12 months. The development will, nonetheless, progressively shift to the mid- to high-price phase sooner or later, Lee mentioned.
“Most premium manufacturers will add superior options and varied capabilities to their new fashions and create excessive worth addition in the long run. In the meantime, low- to mid-priced manufacturers will additional improve worth competitiveness to compete for market share,” she added.
In 2020, Counterpoint famous that the market of TWS earbuds grew 78 p.c year-on-year and barely exceeded the preliminary annual estimate for the 12 months to succeed in 233 million models. Nonetheless, low- and mid-price phase merchandise have been mentioned to be the expansion drivers in 2020.