Google leads in scale, however Fb dominates in high quality, as fast-paced digital transformation and rising consciousness of consumer privateness sparked modifications in shopper conduct.
It is shut, however the race continues. Google prolonged its lead over Fb on the prime of Retention Index’s Common Energy Rating: from 69 vs. 68 energy rating rating in Index 11 (the primary half of 2020) to 69 vs. 64 in Index 12 (second half of 2020). On Thursday, AppsFlyer launched the twelfth version of its Efficiency Index, wherein it ranked the highest media sources in cell promoting. For the most recent version, AppsFlyer analyzed 580 media networks, 29 billion installs, greater than 16,000 apps and 60 billion app opens, from July to December 2020.
Google demonstrated marked development on Android, and Fb’s high quality throughout indices has been vital. Google’s share within the international non-organic (advert pushed/prompted) app set up