8 Lessons Learned: Marketing

Great Innovative Technology in Marketing World That You Need To Explore

Studies have revealed that small industries utilize nearly $700 billion on innovative technologies that flood the industry each year. And the reason for this is quite straightforward; new innovations have been shown to have immense impact on the performance and outcomes in the business world, and especially in the marketplace. And of course, investing in marketing is considered the most converting undertaking that any business can engage in. If a business can access a stable customer base, then there are increased likelihoods that you will make more profits.

You see, innovation has revolutionized the way we attract our clients and even monitor business trends. In addition to that, these great tools offer awesome possibilities to all; from well-established businesses to even startups. Here are amazing innovations that have had tremendous impact in the business world.


Big Data; it is considered the greatest innovation of all time in the marketing industry. It is this innovation that gives business opportunities to use the internet. With Data, you get to create products and limitless experiences that link you with the market in unique ways. Small agencies have particularly benefited from big data in the sense that they can now build products while utilizing the insights that they access. The outcome is that it has reduced the number of failed attempts when it comes to penetrating the market, even with low cash flows.


Customizable application programming interfaces (API) are used to visualize and analyze the marketing data all over the acquisition channels. And the latest API has a special feature that gives you a chance to service your data, even if your business is still small. The the previous model could serve only a few networks. And there is a lot more; you see, a classic API can offer you great chances to improve your marketing approach irrespective of the size of the tea of professional that you may have. You have a chance to make use of all the avenues of marketing in a more effective manner.

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The innovation is designed to chat and respond to the customer’s questions real-time. And this has done great favor to the customer care service; businesses will not have to worry as there is always someone to respond to their clients’ concerns on a daily basis. Typically, the bots give comprehensive solutions and answers to nearly all the questions asked by the clients and if there is not a single plausible answer, the concerns are redirected to the experts themselves.

Mobile devices

Smartphones offer great features including the MMS and SMS that can come handy when it comes to raising awareness and building your brand out there. What is more, such features are helpful when it comes to creating an intimate relationship with your clients and hence improve the size of your customer base.

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