Marketing plays a vital role in business. It’s one aspect of business that the entrepreneur cannot afford to disregard. Without marketing people won’t know about your company or the products and services that you have to offer, and this translates to poor sales. This is not good for any business.
Just because you opened a business does not necessarily mean that people will flock to your establishment; especially if nobody knows about your business and what you have to offer. This is where marketing comes into play. For any business to succeed it needs a very effective marketing plan. You need to be able to let the people know that your business exists and that you have something to offer.
One cannot downplay the role that marketing plays in business. Poor marketing means low sales and revenues which also means little or no profit at all. A business that is