The past couple of years mineral makeup has exploded onto the market, with reported sales growing by sixty percent last year alone. So what accounts for this huge and sudden popularity with today’s women?
Mineral makeup is developed using minerals that are first sterilized and ground into a granular powder and then treated with selected natural inorganic pigments to create a variety of colors. Using a mineral makeup instead of a chemical based makeup provides significant benefits.
Mineral makeup is appealing to women with sensitive skin, because mineral makeup is non-comedogenic, which means it does not enter the pores of the skin, but instead permits the skin to breathe. As a result, for those women who suffer with rosacea, dryness, acne or other skin ailments, utilizing mineral makeup permits them to enjoy a skin-friendly product that will not exacerbate their problems. In addition, the primary ingredients used in mineral makeup