VIRTUAL EXPERIENTIAL EVENTS: STRATEGIES TO DELIGHT ATTENDEES
The world bears instincts of a chameleon with respect to the waves of change metastasizing around us. It has been the case, or let’s term it as undeniable truth, since time immemorial. However, in the wake of recent events, mankind has catalysed its ability to adapt, for survival rests at the pinnacle of every desire. The rapid spread of COVID-19 not only poses a great threat to mankind but is also vocal of innumerable questions that need to be answered. Today, we shall only focus on one of the questions from the batch: Will our progress succumb to the pandemic at hand?
Work from home is the new vogue. Lockdowns have been imposed in many countries. Organizations are giving in to cost-cutting by laying-off their employees. Life has become stagnant and the curve for our constant growth has hit a snag. Will we saturate with respect to the standstill, or will we defy the hurdles and own the game? Everyone shall blend well with the latter, although, to achieve the same, is a mammoth task in its own terms.
The world had always been on the verge of growing virtual – now is the time that it has managed to do so, altogether. In order to ensure smooth functioning, organizations are parlaying with the aspects of virtual events. Fully-immersive digital events that can be relayed and accessed from anywhere, throttle a whole new world of possibilities.
In order to engage and captivate the attendees during the virtual spectacle, here are some strategies for event marketers that shall help cater to a positive event experience:
Brand – Left, Right, Front & Centre.
Leave no stone unturned when it comes to branding your online event. Always remember, you are venturing in the virtual arena in order to make a mark – hence, don’t only let people know who you are or what your organization is, but also let them retain the same. Leave a digital footprint via captivating branding that derives from your logo, colour, fonts, and graphics.
Shoot to Thrill
For optimum experiential marketing experience, don’t ever miss a chance to surprise your attendees. Remember, you are not hosting an event – you are creating memories, for the latter lasts longer. After your event is all said and done, if your audience is delighted and is still talking about it, then you have made an impact!
Leave No Device Unturned
Desktop and laptop are history in this tech-savvy world. In order to reap the most out of your virtual events, make sure that your event gets streamed on every device – Laptop, mobile, tablet, and TV. An event registration app helps you accomplish just the same and more – and you surely know the name of the best event app that exists!
Sponsors’ Engagement Matters
Digital events are the new kids in town and it’s very natural that sponsors shall favour the worthy. Sponsors are your best friend and remember – you both go hand-in-hand. Hence, do take special care to churn out creative ways to help your sponsors achieve their goals. Happy sponsors, happy you – period.
Be ‘Buddy’ Interactive
Your event shouldn’t give the vibe of standing out of the crowd and preaching. No. It should be a part of the crowd in order to make the attendees develop an intimate bond with it. Always remember that interaction is the key – for it keeps your audience entertained and hooked.
There is much more to strategies that hold the potential to make your virtual events, a success. However, you will learn them, as you delve deeper into the prospects-riddled world of digital events. Till then, deliver what’s immersive and stay safe!
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